Backed byCombinator

AI ad creative analysis for paid socialSee why your ads win.
Know what to launch next.

GetCrux analyzes every elements in your ad creatives, ties visual elements to performance data, and tells your team whether to cut, pause or scale an ad.

Book a Demo Run a free scan
  • Free scan
  • Report in 24 hours
  • No ad account access needed
01 Connect
  • Meta Ads
  • TikTok
  • Google Ads
  • First-party data

Synced

02 Label · 03 Compare

Patterns worth testing

  • Hook styleStrong
  • Product timingRising
  • Message angleStrong
04 Test

Recommended next test

Lead with the product benefit.

Repeated winner pattern

Trusted by enterprise growth, creative, and analytics teams

  • Rappi
  • Channel Factory
  • Noom
  • Rocket Money
  • Cloaked
  • Ethos
  • Spellbook
  • Jerry
  • SoFi
  • Malka
  • QuinStreet
  • moodi

AI ad creative analysis tool

Understand what is actually inside every ad creative

GetCrux watches every ad, labels the creative elements inside it, and connects them to performance data.

Instead of Ad names Spreadsheets Manual creative reviews
01

Watch every creative

AI reads the actual visual, spoken, and written elements—not just the campaign metadata.

02

Structure the signal

Consistent labels turn scattered creative into a queryable system your whole team can use.

03

Tie it to outcomes

Connect creative choices to the KPIs and source-of-truth data that drive your decisions.

One ad analysis tool for every format and channel

Formats
  • Video
  • Static
  • Carousel
  • UGC
  • Text
Channels
  • Meta
  • TikTok
  • Google
  • YouTube
  • LinkedIn
  • X
  • Snapchat
  • + other creative-led channels

Analyze every creative element

Hooks, CTAs, messages, formats, and visuals—labeled automatically

Analyse · 14 attributes

Automatic creative labels

Ad names rarely capture what is inside the creative. GetCrux watches each ad and labels the elements that matter.

  • Message

    Hook type · CTA · Messaging angle · Ad copy · Headline · Emotion

  • Visual

    Visual setting · Product placement · Scene structure · Video pacing

  • Context

    Persona · Creator type · Brand timing

  • Custom

    Custom creative attributes—structured, searchable, and ready to compare.

Create custom AI labels to test your own hypotheses

  • Blue backgroundsPerform better?
  • Aspirational creatorsPerform better?
  • Problem-solution hooksPerform better?
  • Early product revealsPerform better?
  • Your label

Connect creative to performance

See which elements move CTR, CPA, ROAS, CVR, and your custom KPIs

Compare ad performance by the actual elements inside each creative—using your own source-of-truth metrics.

Performance by creative element

Last 30 days
CTR+31%Higher
CPA−22%Lower
ROAS4.8×Top combination
Strongest combination
Problem Product reveal Direct CTA 4.8×ROAS

Metrics you trust

Platform-reported only

  • CTR · CPA · ROAS
  • CVR · CAC
  • Hold rate · Completion
  • Custom KPIs
  • First-party metrics

GetCrux + your data stack

  • CTR · CPA · ROAS
  • CVR · CAC
  • Engagement · Hold rate
  • Custom KPIs
  • First-party metrics

Video completion patterns included

Find why winning ads work

Turn every winner into the next clear test

Answer the questions manual creative reviews usually miss.

  1. Which hooks show up most often in winning ads?

  2. Which messaging angles produce the highest ROAS?

  3. Which creator types drive lower CAC?

  4. When should the brand appear in the video?

  5. Which ads are close to winning but need a stronger CTA?

  6. Which static, video, carousel, or UGC formats should we test next?

  7. Why did one version of a creative work while another did not?

  8. Ask GetCrux about your own ads

    Book a Demo
What worked Why it worked What to launch next

A cleaner creative testing system.

Pre-launch creative scoring

Score ad creatives before launch

GetCrux scores ad creatives before launch using your own evaluation criteria.

Ready to test

Strong match with past winners

  • Hook strength93
  • Message clarity86
  • Brand fit91
  • Audience relevance78

Your scoring criteria

Custom rules
  • Hook strength
  • Message clarity
  • Visual quality
  • CTA strength
  • Brand alignment
  • Audience relevance
  • Similarity to past winners
  • Fit with your testing strategy
New creatives
Scored
Worth testingMedia spend

Decide which creatives are worth testing before media spend goes behind them.

One tool, every format

Analyze video, static, carousel, and UGC ads

One shared ad creative analysis tool across the formats that power paid social.

Video

Video ads

Hold rate and completion-rate patterns, scene by scene.

  • Hook quality

    The first 3–5 seconds

  • Brand & product timing

    Brand introduction timing · Product reveal timing

  • Pacing & structure

    Pacing and scene structure · Creator type and messaging flow

Static · Carousel · UGC

Static, carousel, and UGC ads

Every frame broken into the parts that drive response.

  • Visual structure
  • Copy and CTA
  • Offer and product placement
  • Creator fit and format
  • Scene type and emotional angle
  • Performance patterns

AI Copilot + Fixer

Get recommendations your creative team can act on

Copilot

Creative Copilot

What is working, why a creative may underperform, and what to change in the next test.

  • Diagnose

    Find common elements in top-performing ads · Identify missing elements in underperforming ads · Explain likely creative fatigue

  • Fix

    Suggest stronger hooks, CTAs, or messaging angles

  • Create

    Generate new creative briefs from past winners · Write scripts based on winning hooks · Turn audience objections into new creative concepts

Copy & message analysis

Analyze copy, headlines, CTAs, and emotional appeal

Reveal what to say and how to test it next.

Message analysis

Ad copy
ClarityStrongEasy to understand
EmotionConfidentConsistent tone
CTAOpportunityMake the action direct

Flags

  • Weak headlines
  • Unclear messaging
  • Jargon-heavy copy
  • Missing or weak CTAs

Finds

  • Winning messaging angles
  • Emotional triggers
  • Audience objections

20+ integrations

Connect creative analysis to the data your team actually trusts

Media platforms, BI, attribution, MMPs, and first-party performance data in one creative intelligence layer.

Book a Demo

Ad platforms

  • Meta
  • TikTok
  • Google
  • YouTube
  • LinkedIn
  • X
  • Snapchat
  • The Trade Desk
  • AppLovin
  • Moloco
  • InMobi

BI and first-party data

  • Snowflake
  • Postgres
  • Power BI
  • Looker
  • Metabase
  • Sigma

Attribution and MMPs

  • AppsFlyer
  • Northbeam
  • Triple Whale
  • Adjust
  • Singular

Competitor ad analysis

Analyze competitor ads and market patterns

Save competitor creatives, filter active ads, and spot recurring concepts that can inform your roadmap.

Active adsSavedVideoStaticUGC

Messaging angles missing from your account

  • Which concepts competitors are testing
  • Which themes competitors repeat over time
  • Which formats show up often
  • Which messaging angles are missing from your own account
  • Which competitor ads can inspire new on-brand variations

Brand-aware analysis

Keep every recommendation on brand

Ingest

  • Brand guidelines
  • Legal rules
  • Tone of voice
  • Fonts
  • Colors
  • Product constraints
  • Approved angles
  • Account instructions
Brand-aware analysis
  • Every scoreOn brand
  • Every insightOn brand
  • Every recommendationOn brand

Every score, insight, and creative recommendation is evaluated in the context of your brand’s rules.

Make the next ad better

Know what worked. Why it worked. What to launch next.

Book a Demo Run my free scan
  • What’s winning in your ads
  • What competitors are testing
  • No ad account access needed