getcrux.
BACKED BYYCombinator

Ad Creative Analysis
for Paid Social

GetCrux is an AI ad creative analysis tool that analyzes hooks, CTAs, visuals, copy, formats, and performance data to show why ads win—and what to test next.

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ILLUSTRATIVE WORKSPACE

From creative signals to the next test

Analysis ready
Pattern mapPerformanceNext tests

CREATIVE INTELLIGENCE

Patterns worth testing

Last 30 days
Creative elementSignal strengthStatus
Hook styleStrong
Product timingRising
Message angleStrong
Creator typeSteady
CTA framingExplore

Signals combine creative labels with performance outcomes.

01 Connect→02 Label→03 Compare→04 Test

AI ad creative analysis tool

Understand what is actually inside every ad creative.

Instead of relying on ad names, spreadsheets, or manual creative reviews, GetCrux watches every ad, labels the creative elements inside it, connects those labels to performance data, and surfaces the patterns behind winning ads.

Use one ad analysis tool for video, static, carousel, UGC, and text ads across Meta, TikTok, Google, YouTube, LinkedIn, X, Snapchat, and other creative-led channels.

Watch every creative

AI reads the actual visual, spoken, and written elements—not just the campaign metadata.

Structure the signal

Consistent labels turn scattered creative into a queryable system your whole team can use.

Tie it to outcomes

Connect creative choices to the KPIs and source-of-truth data that drive your decisions.

Analyze every creative element

Hooks, CTAs, messages, formats, and visuals—labeled automatically.

Most ad creative analysis breaks when the ad name does not capture what is inside the creative. GetCrux uses AI to watch each ad and label the elements that matter.

  • Hook type
  • CTA
  • Messaging angle
  • Product placement
  • Creator type
  • Persona
  • Visual setting
  • Scene structure
  • Ad copy
  • Headline
  • Emotion
  • Brand timing
  • Video pacing
  • Custom creative attributes

Create custom AI labels to test specific hypotheses, such as whether blue backgrounds, aspirational creators, problem-solution hooks, or early product reveals perform better.

EXAMPLE ATTRIBUTE MAP
Automatic creative labels14 ATTRIBUTES
MESSAGE
Hook typeCTAEmotionHeadline
VISUAL
SettingProduct placementScene structure
CONTEXT
PersonaCreator typeBrand timing

Structured, searchable, and ready to compare.

EXAMPLE INSIGHT

Performance by creative element

CTR+31%
CPA−22%
ROAS4.8×
Strongest combination
Problem → product reveal → direct CTA4.8×

Connect creative to performance

See which elements move CTR, CPA, ROAS, CVR, and your custom KPIs.

Compare ad performance by the actual elements inside each creative. Bring in source-of-truth metrics from your own data stack, not only platform-reported numbers.

  • CTR, CPA, ROAS, CVR, and CAC
  • Engagement and hold rate
  • Video completion patterns
  • Custom KPIs and first-party metrics

Find why winning ads work

Turn every winner into the next clear test.

GetCrux helps teams answer the questions that manual creative reviews usually miss.

  1. Which hooks show up most often in winning ads?
  2. Which messaging angles produce the highest ROAS?
  3. Which creator types drive lower CAC?
  4. When should the brand appear in the video?
  5. Which ads are close to winning but need a stronger CTA?
  6. Which static, video, carousel, or UGC formats should we test next?
  7. Why did one version of a creative work while another did not?

A cleaner creative testing system: what worked, why it worked, and what to launch next.

Pre-launch creative scoring

Score Ad Creatives Before Launch

GetCrux scores ad creatives before launch using your own evaluation criteria. The platform evaluates new creatives based on winner similarity, messaging strength, visual quality, brand fit, engagement signals, audience relevance, and custom scoring rules.

Use GetCrux' pre-launch creative scoring to assess:

  • Hook strength
  • Message clarity
  • Visual quality
  • CTA strength
  • Brand alignment
  • Audience relevance
  • Similarity to past winners
  • Fit with your creative testing strategy

Decide which creatives are worth testing before media spend goes behind them.

EXAMPLE SCORE
89

READY TO TEST

Pre-launch score

Strong match with past winners

Hook strength93

Message clarity86

Brand fit91

Audience relevance78

One tool, every format

Analyze video, static, carousel, and UGC ads.

Give your team one shared ad creative analysis tool across the formats that power paid social.

Video ads

  • Hook quality and first 3–5 seconds
  • Brand introduction timing
  • Product reveal timing
  • Pacing and scene structure
  • Creator type and messaging flow
  • Hold rate and completion-rate patterns

Static, carousel, and UGC ads

  • Visual structure
  • Copy and CTA
  • Offer and product placement
  • Creator fit and format
  • Scene type and emotional angle
  • Performance patterns
EXAMPLE RECOMMENDATION
Creative Copilot

Grounded in your performance data

What should the next creative test focus on?

Lead with the core benefit and connect the CTA to the opening hook—two patterns shared by your strongest creative.

CREATE A BRIEF

AI Copilot + Fixer

Get recommendations your creative team can act on.

Explain what is working, why a creative may underperform, and what your team should change in the next test.

  • Find common elements in top-performing ads
  • Identify missing elements in underperforming ads
  • Suggest stronger hooks, CTAs, or messaging angles
  • Explain likely creative fatigue
  • Generate new creative briefs from past winners
  • Write scripts based on winning hooks
  • Turn audience objections into new creative concepts

Analyze copy, headlines, CTAs, and emotional appeal.

Reveal what to say and how to test it next—from weak headlines and unclear messaging to the emotional triggers and audience objections behind response.

Weak headlinesUnclear messagingJargon-heavy copyMissing or weak CTAsWinning messaging anglesEmotional triggersAudience objections
EXAMPLE MESSAGE DIAGNOSTIC
Message analysis
CLARITYStrongEasy to understand
EMOTIONConfidentConsistent tone
CTAOpportunityMake the action direct

NEXT TEST

Pair the clearest message with a direct CTA.

Keep the idea concise and make the next step unmistakable.

20+ integrations

Connect creative analysis to the data your team actually trusts.

Unify media platforms, BI, attribution, MMPs, and first-party performance data in one creative intelligence layer.

Ad platforms

MMetaTTTikTokGGoogleYTYouTubeinLinkedInXXSSnapchatTTDThe Trade DeskAAppLovinMMolocoiMInMobi

BI and first-party data

SSnowflakePPostgresPBIPower BILLookerMMetabaseΣSigma

Attribution and MMPs

AFAppsFlyerNNorthbeamTWTriple WhaleAAdjustSSingular

Analyze competitor ads and market patterns.

Save competitor creatives, filter active ads, and identify recurring concepts that can inform your roadmap.

  • Which concepts competitors are testing
  • Which themes competitors repeat over time
  • Which formats show up often
  • Which messaging angles are missing from your own account
  • Which competitor ads can inspire new on-brand variations

Keep every recommendation on brand.

Ingest brand guidelines, legal rules, tone of voice, fonts, colors, product constraints, approved angles, and account instructions.

Brand-aware analysis

Every score, insight, and creative recommendation is evaluated in the context of your brand’s rules.