GetCrux helps paid media and creative teams research competitor ads across Meta, Google, and TikTok, and plan new campaigns.
Backed by Y Combinator · Trusted by growth teams at
One workflow for competitor ad research: Facebook and Instagram ads from Meta’s public ad library, alongside available Google and TikTok ads.
Select competitors and other advertisers, then review their active and recent ads.
Filter by ad status and type. Save useful examples for future creative planning.
Where public data is available, check active days and geography to sharpen your research.
Start with the question your team needs to answer. Then search for a specific messaging angle or creative approach.
Before a reference goes in your brief
GetCrux analyzes the creative elements inside competitor ads, including hooks, offers, messaging angles, and formats.
Compare market examples with your own creative library to identify underused concepts and formats.
An advertiser in another category may use a storytelling structure or visual approach worth adapting.
GetCrux connects research with your account context, so new ideas sit next to what you’ve already learned.
| Concept | Competitors | You | Status |
|---|---|---|---|
| Customer problem, shownBefore / after | Not addressed | ||
| Comparison formatUs vs. them | Barely explored | ||
| Product demonstrationUGC, hands-on | Covered | ||
| Customer testimonialSocial proof | Covered | ||
| Story-led structureFrom another category | Worth adapting |
Find out what’s winning in your ads. And for your competitors.
Drop your work email and get the full report in your inbox within 24 hours. No ad account access required.
Run my free scanUse competitor findings to build briefs for your existing designers or agency: a clear hypothesis to test, with examples that explain the direction.
Designers or your agency use the findings in their existing production process.
Create image or video variations from a reference ad, with your messaging and brand guidelines.
Organize useful ad examples into folders around the questions your team is working on: a launch, an objection, a format to explore.
Link each new idea to previous tests. Your next planning session gets a starting point, and a case for why it deserves production time.
How it works
Review available active and recent ads from competitors and other relevant advertisers.
Search for relevant examples, analyze messaging or formats, and use active days for context.
Spot approaches your team hasn’t tested and check what related ideas delivered in your account.
Save references, brief your team or generate variations, then evaluate with your own campaign data.
Case study
Cloaked
Customer story
Cloaked uses GetCrux to review what competitors are running and identify new angles worth testing.
FAQ
A competitor ad monitoring tool helps teams review other advertisers’ ads and follow their activity, from ad discovery and saved references to creative analysis and cross-channel research. GetCrux connects that research to your own creative analysis and ad production workflow.
GetCrux supports research across public ad libraries from Meta, Google, and TikTok. Available ads and supporting details depend on what each source platform provides.
Yes. GetCrux shows active days where that information is available from public ad data. Longevity can help you prioritize an ad for review, but it does not establish that the ad is profitable.
Public competitor ad data does not reveal private conversion results such as ROAS or CPA, and targeting is limited to what the platform makes public, such as geography. GetCrux helps you research creative patterns and evaluate ideas with your own performance data.
Ad libraries let you inspect available ads. GetCrux brings cross-library research together with AI creative analysis, saved references, and your own account context, so you can spot creative gaps and develop the next brief or test.
Yes. Your team can use GetCrux for research and creative insights, then produce the ads through its existing workflow. Creative generation is another way to develop ideas when it fits the task.
Yes. Use a reference ad to explore a format or structure, then develop variations with your own brand guidelines and messaging. Review the output for product accuracy and brand fit before publishing.
See how GetCrux helps your team research competitor ads and turn relevant findings into a clear creative direction.