Creative analytics tool for enterprise paid media

Know which creatives deserve more spend

Connect creative performance to your business KPIs. Align media investment and creative testing across accounts and channels.

Book a demo Get a free creative scan

Free scan · No ad account access needed

Trusted by growth and creative teams at

Asset-level visibility

Creative insight. Across every account.

Creative reporting tool vs ad platform reporting

Ad platform reporting

Ad managers show
CampaignSpring flavors2.9×
Adad_v3_final_FINAL3.1×

Which creative did the work?

Same campaign, every creative

  • Friends sharingUGC · Social proof4.1×Scale
  • Daily ritualMandarin · Hook3.8×Scale
  • SeasonalGuava · Hook3.1×Iterate
  • Flavor trioStatic · Offer2.2×Refresh
  • Asset-level
  • AI labels
  • BI + MMP data
  • Cross-channel
  • Fatigue alerts
  • Ask your data

Creative performance analytics across every ad asset

GetCrux is a creative analytics platform for enterprise paid media teams.

  • UnifyUnify creative performance data across accounts and campaigns.
  • BuildBuild creative reporting workflows around source-of-truth metrics.
  • CompareCompare assets against the business outcomes that guide media investment.
Explore your reporting workflow

Creative performance and budget allocation

Allocate media spend with creative-level data.

Most ad reporting stops at campaign, ad set, and platform metrics. GetCrux adds asset-level reporting across accounts, channels, and campaigns.

Scale

Which creative assets are driving the best ROAS, CPA, CAC, CVR, or retention?

ROASCPACustom KPI
Learn

Which creative concepts keep working across Meta, TikTok, Google, YouTube, and other channels?

ConceptChannel
Refresh

Which assets are fatiguing and need new iterations?

FatigueIterations

Which creatives should we scale, pause, or refresh?

See performance by creative asset, message, hook, format, creator, CTA, audience, platform, campaign, ad set, and custom label.

AssetLabelsSpendROASCPATrendAction
UGC · Friends sharingMeta · 9:16
Social proofCreator
$48.2K4.1×$18Scale
Mandarin hero · 15sTikTok · 9:16
Product heroColor pop
$31.7K3.6×$22Scale
Static · Flavor trioMeta · 1:1
OfferStatic
$22.4K2.2×$35Refresh
Shelf carouselMeta · Carousel
VarietyCarousel
$9.8K2.9×$26Refresh
Product demo · 30sYouTube · 16:9
FeatureDemo
$12.9K1.4×$51Pause

How it works

Connect creative reporting to investment decisions.

  1. 01

    Connect your performance data

    Bring ad platform, BI, MMP, and first-party data into a shared creative reporting workflow.

    See data sources
  2. 02

    Define your creative taxonomy

    Use default or custom AI labels to compare hooks, messages, creators, and formats consistently across assets.

    See AI labels
  3. 03

    Inform budget and testing decisions

    Evaluate what to scale, identify creative fatigue, and prioritize iterations against your own KPIs.

    See channel analysis
Book a demo

Source-of-truth business metrics

Connect creative reporting to your business KPIs.

Creative reporting software connected to source-of-truth metrics

Connect creative data from ad platforms with the BI, MMP, and first-party performance data your organization uses.

Ad platforms
  • Meta
  • TikTok
  • Google
  • YouTube
  • X
Attribution & MMP
  • AppsFlyer
  • Northbeam
  • Triple Whale
  • Adjust
  • Singular
Creative data + business data
BI & first-party data
  • Snowflake
  • Power BI
  • Tableau
  • Looker
  • Sigma
  • Databricks
  • Amazon S3
  • Custom first-party data sources
Every creative asset evaluated against Your custom KPIs alongside Native ad platform metrics
Book a demo

AI creative analytics

Standardize how your teams evaluate creative.

AI-labeled creative analytics without manual naming conventions

GetCrux AI labels the attributes inside every creative, without relying on ad names, manual tags, or incomplete metadata.

See AI creative analytics in action

Your creative taxonomy

15 labels · applied to every asset
  • Hook
  • Message
  • Concept
  • Creator
  • Format
  • CTA
  • Visual element
  • Product angle
  • Talent type
  • Setting
  • Background
  • Brand intro timing
  • Problem statement
  • Offer
  • Audience objection
  • Your custom label

Default labels + your custom taxonomy, shared across campaigns

Cross-channel performance analysis

Compare creative performance across channels.

Cross-channel creative reporting across Meta, TikTok, Google, and YouTube

Compare assets across channels using the metrics your organization relies on, without rebuilding reports manually.

  • Meta creative reporting
  • TikTok creative reporting
  • Google and YouTube creative reporting
  • Cross-platform creative reporting
  • Creative reporting with BI data
  • MMP-connected creative reporting

Concept performance by channel

Index vs. your KPI
ConceptMetaTikTokGoogleYouTube
Problem → solution1.421.351.281.38Cross-channel
Street interview1.311.461.121.25Cross-channel
Trend remix0.711.520.640.80TikTok-specific
Founder story0.920.780.851.33YouTube-specific
Product demo0.960.881.040.91
Below targetAbove target

Creative testing and performance analysis

Use creative patterns to guide your testing.

Asset-level reporting by hook, message, concept, creator, CTA, and format

Compare creative attributes to understand which elements contribute to performance across audiences and formats.

Shared view forPerformanceCreativeAnalytics

Shared reporting across functions

Align teams around the same performance data.

Creative analytics dashboards for performance, creative, and analytics teams

  • Creative performance dashboards
  • Asset-level reports
  • Channel comparisons
  • Label-based reports
  • Fatigue reports
  • Custom KPI views

Performance teams

Evaluate creative performance across accounts and channels to inform spend allocation.

Creative teams

Use asset and concept performance to prioritize briefs and iterations.

Analytics teams

Connect creative patterns to source-of-truth business metrics.

What should be included in the next creative performance report?

  • Asset-level performance
  • Channel comparisons
  • Creative labels
  • Your custom KPIs
Book a demo

Enterprise creative analytics and reporting use cases

Evaluate GetCrux for your paid media operation.

See how GetCrux connects your data sources and custom KPIs to asset-level creative reporting.

Book a demo Get a free creative scan

Discuss your data sources, reporting requirements, and creative workflow.

GetCrux helps high-spend enterprise growth, creative, and analytics teams unify creative performance data, build creative reporting workflows, and compare assets across channels using source-of-truth metrics.

Use GetCrux as your creative analytics platform, creative reporting platform, creative reporting software, creative performance analytics tool, or creative intelligence platform for enterprise paid media teams.

  • Creative asset reporting
  • Asset performance reporting
  • AI creative analytics
  • Ad creative analytics software
  • Creative intelligence workflows
  • Reporting by hook, message, CTA, format, concept, creator, and visual element
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