Which creative assets are driving the best ROAS, CPA, CAC, CVR, or retention?
ROASCPACustom KPI
Creative analytics tool for enterprise paid media
Know which creatives
deserve more spend
Connect creative performance to your business KPIs.
Align media investment and creative testing across accounts and channels.
Ad platforms, BI, and MMP data connected to your source-of-truth metrics.
Creative performance
Creative performance overview
Across all channelsROASCPACACCVRRetention
Performance by creative concept
Compare concepts using your custom KPIInside every asset
- Hook
- Problem statement
- Message
- Product benefit
- Format
- Video
- CTA
- Learn more
Creative performance across Meta, TikTok, Google, YouTube, and more.
Trusted by growth and creative teams at
Asset-level visibility
Creative insight.
Across every account.
Creative performance analytics across every ad asset
GetCrux is a creative analytics platform for enterprise paid media teams. Connect ad platforms, BI, MMP, and AI creative labels to report on creative performance by asset, hook, message, format, channel, and custom KPI.
Unify creative performance data across accounts and campaigns. Build creative reporting workflows around source-of-truth metrics, so teams can compare assets against the business outcomes that guide media investment.
Explore your reporting workflowHow it works
Connect creative reporting
to investment decisions.
- 01
Connect your performance data
Bring ad platform, BI, MMP, and first-party data into a shared creative reporting workflow.
- 02
Define your creative taxonomy
Use default or custom AI labels to compare hooks, messages, creators, and formats consistently across assets.
- 03
Inform budget and testing decisions
Evaluate what to scale, identify creative fatigue, and prioritize iterations against your own KPIs.
Creative performance and budget allocation
Allocate media spend
with creative-level data.
Most ad reporting stops at campaign, ad set, and platform metrics. GetCrux gives enterprise paid media teams asset-level reporting across accounts, channels, and campaigns to support budget allocation and creative testing.
Which creative concepts keep working across Meta, TikTok, Google, YouTube, and other channels?
ConceptChannel
Which assets are fatiguing and need new iterations?
Which creatives should we scale, pause, or refresh?
See performance by creative asset, message, hook, format, creator, CTA, audience, platform, campaign, ad set, and custom label.
Get a free creative scan
No ad account access needed. Get creative and competitor insights in your inbox.
Source-of-truth business metrics
Connect creative reporting
to your business KPIs.
Creative reporting software connected to source-of-truth metrics
Connect creative data from ad platforms with the BI, MMP, and first-party performance data your organization uses. Evaluate assets against your custom KPIs in creative performance reporting software, alongside native ad platform metrics.
Ad platforms
- Meta
- TikTok
- YouTube
- X
Attribution & MMP
- AppsFlyer
- Northbeam
- Triple Whale
- Adjust
- Singular
BI & first-party data
- Snowflake
- Power BI
- Tableau
- Looker
- Sigma
- Databricks
- Amazon S3
- Custom first-party data sources
AI creative analytics
Standardize how your
teams evaluate creative.
AI-labeled creative analytics without manual naming conventions
GetCrux AI labels the attributes inside every creative, giving teams a consistent basis for analysis without relying on ad names, manual tags, or incomplete metadata.
Use default AI labels or define a custom taxonomy around your creative testing framework. Apply shared dimensions to evaluate creative performance across campaigns.
See AI creative analytics in actionYour creative taxonomy
AI labels- Hook
- Message
- Concept
- Creator
- Format
- CTA
- Visual element
- Product angle
- Talent type
- Setting
- Background
- Brand intro timing
- Problem statement
- Offer
- Audience objection
Default labels + your custom taxonomy
Cross-channel performance analysis
Compare creative performance
across channels.
Cross-channel creative reporting across Meta, TikTok, Google, and YouTube
Bring creative and performance data into a shared reporting view. Compare assets across channels using the metrics your organization relies on, without rebuilding reports manually.
- Meta creative reporting
- TikTok creative reporting
- Google and YouTube creative reporting
- Cross-platform creative reporting
- Creative reporting with BI data
- MMP-connected creative reporting
Identify concepts that perform across channels and distinguish them from channel-specific results. Use those findings to prioritize iterations before committing additional spend.
Creative testing and performance analysis
Use creative patterns
to guide your testing.
Asset-level reporting by hook, message, concept, creator, CTA, and format
Extend campaign analysis with asset-level reporting. Compare creative attributes to understand which elements contribute to performance across audiences and formats.
Give performance, creative, and analytics teams a shared view of asset-level results to inform creative testing and media decisions.
Questions for your creative performance review
- Which creative concept produced the most winners?
- Which message drove the lowest CPA?
- Which hook type performs best for each audience?
- Which creator profile works best for each product angle?
- Which static or video format should we test more?
- Which visual patterns are tied to better performance?
- Which ads are about to fatigue?
Shared reporting across functions
Align teams around
the same performance data.
Creative analytics dashboards for performance, creative, and analytics teams
Build creative performance dashboards, asset-level reports, channel comparisons, label-based reports, fatigue reports, and custom KPI views for different stakeholders. Keep each team connected to the same underlying creative performance data.
Performance teams
Evaluate creative performance across accounts and channels. Use shared reporting views to inform spend allocation and decisions to scale or pause assets.
Creative teams
Use asset and concept performance to prioritize briefs and iterations. Align creative testing with the metrics used to evaluate media performance.
Analytics teams
Connect creative patterns to source-of-truth business metrics. Support custom KPI views with BI, MMP, and first-party data.
What should be included in the next creative performance report?
Bring asset-level performance, channel comparisons, creative labels, and your custom KPIs into the same reporting workflow for cross-functional performance reviews.
Creative intelligence for enterprise reporting
Add creative context
to performance reporting.
Creative reporting tool vs ad platform reporting
Ad managers show campaign and ad performance. GetCrux adds creative asset analysis and connects it to the business metrics your teams use to evaluate investment.
- Report by creative asset, not only by campaign
- Use AI labels instead of manual naming conventions
- Connect ad platform data with BI, MMP, and first-party data
- Analyze creative performance across channels
- Find patterns by hook, message, concept, creator, and format
- Predict fatigue and get refresh recommendations
- Share reports with creative, performance, and analytics teams
- Ask questions directly to your creative performance data
Enterprise creative analytics and reporting use cases
Evaluate GetCrux for
your paid media operation.
Review how GetCrux connects your data sources and custom KPIs to asset-level creative reporting. See how the workflow supports your media investment and creative testing decisions.
Book a demoDiscuss your data sources, reporting requirements, and creative workflow.
GetCrux helps high-spend enterprise growth, creative, and analytics teams unify creative performance data, build creative reporting workflows, and compare assets across channels using source-of-truth metrics.
Use GetCrux as your creative analytics platform, creative reporting platform, creative reporting software, creative performance analytics tool, or creative intelligence platform for enterprise paid media teams.
- Creative asset reporting
- Asset performance reporting
- AI creative analytics
- Ad creative analytics software
- Creative intelligence workflows
- Reporting by hook, message, CTA, format, concept, creator, and visual element