Which creative assets are driving the best ROAS, CPA, CAC, CVR, or retention?
ROASCPACustom KPI
Creative analytics tool for enterprise paid media
Know which creatives deserve more spend
Connect creative performance to your business KPIs. Align media investment and creative testing across accounts and channels.
Free scan · No ad account access needed
Creative performance overviewKPI · ROAS
Inside every asset
Hook · Question
Format · 9:16 video
CTA · Shop now
Performance by creative concept
- Street interview Scale3.8×
- Problem → solution3.4×
- Founder story2.6×
- Static offer1.1×
Creative performance across Meta, TikTok, Google, YouTube, and more.
Ad platforms, BI, and MMP data connected to your source-of-truth metrics.
Trusted by growth and creative teams at
- Rappi
- Channel Factory
- Noom
- Rocket Money
- Cloaked
- Ethos
- Spellbook
- Jerry
- SoFi
- Malka
- QuinStreet
- Moodi
Asset-level visibility
Creative insight. Across every account.
Creative performance analytics across every ad asset
GetCrux is a creative analytics platform for enterprise paid media teams.
ConnectAd platformsBIMMPAI creative labels
Report byAssetHookMessageFormatChannelCustom KPI
- Unify creative performance data across accounts and campaigns
- Build creative reporting workflows around source-of-truth metrics
- Compare assets against the business outcomes that guide media investment
How it works
Connect creative reporting to investment decisions.
-
01
Connect your performance data
Bring ad platform, BI, MMP, and first-party data into a shared creative reporting workflow.
-
02
Define your creative taxonomy
Use default or custom AI labels to compare hooks, messages, creators, and formats consistently across assets.
-
03
Inform budget and testing decisions
Evaluate what to scale, identify creative fatigue, and prioritize iterations against your own KPIs.
Creative performance and budget allocation
Allocate media spend with creative-level data.
Most ad reporting stops at campaign, ad set, and platform metrics. GetCrux adds asset-level reporting across accounts, channels, and campaigns.
Which creative concepts keep working across Meta, TikTok, Google, YouTube, and other channels?
ConceptChannel
Which assets are fatiguing and need new iterations?
FatigueIterations
Which creatives should we scale, pause, or refresh?
See performance by creative asset, message, hook, format, creator, CTA, audience, platform, campaign, ad set, and custom label.
| Asset | Labels | Spend | ROAS | CPA | Trend | Action |
|---|---|---|---|---|---|---|
UGC · Problem/solution v4Meta · 9:16 | Question hookFounder | $48.2K | 4.1× | $18 | Scale | |
Street interview · 15sTikTok · 9:16 | Social proofCreator | $31.7K | 3.6× | $22 | Scale | |
Static · Offer 20% offMeta · 1:1 | OfferStatic | $22.4K | 2.2× | $35 | Refresh | |
Testimonial carouselMeta · Carousel | ReviewCarousel | $9.8K | 2.9× | $26 | Refresh | |
Product demo · 30sYouTube · 16:9 | FeatureDemo | $12.9K | 1.4× | $51 | Pause |
Source-of-truth business metrics
Connect creative reporting to your business KPIs.
Creative reporting software connected to source-of-truth metrics
Connect creative data from ad platforms with the BI, MMP, and first-party performance data your organization uses.
Ad platforms
- Meta
- TikTok
- YouTube
- X
Attribution & MMP
- AppsFlyer
- Northbeam
- Triple Whale
- Adjust
- Singular
Creative data + business data
BI & first-party data
- Snowflake
- Power BI
- Tableau
- Looker
- Sigma
- Databricks
- Amazon S3
- Custom first-party data sources
Every creative asset
evaluated against
Your custom KPIs
alongside
Native ad platform metrics
AI creative analytics
Standardize how your teams evaluate creative.
AI-labeled creative analytics without manual naming conventions
GetCrux AI labels the attributes inside every creative, without relying on ad names, manual tags, or incomplete metadata.
See AI creative analytics in actionYour creative taxonomy
- Hook
- Message
- Concept
- Creator
- Format
- CTA
- Visual element
- Product angle
- Talent type
- Setting
- Background
- Brand intro timing
- Problem statement
- Offer
- Audience objection
- Your custom label
Default labels + your custom taxonomy, shared across campaigns
Cross-channel performance analysis
Compare creative performance across channels.
Cross-channel creative reporting across Meta, TikTok, Google, and YouTube
Compare assets across channels using the metrics your organization relies on, without rebuilding reports manually.
- Meta creative reporting
- TikTok creative reporting
- Google and YouTube creative reporting
- Cross-platform creative reporting
- Creative reporting with BI data
- MMP-connected creative reporting
Concept performance by channel
Index vs. your KPI| Concept | Meta | TikTok | YouTube | ||
|---|---|---|---|---|---|
| Problem → solution | 1.42 | 1.35 | 1.28 | 1.38 | Cross-channel |
| Street interview | 1.31 | 1.46 | 1.12 | 1.25 | Cross-channel |
| Trend remix | 0.71 | 1.52 | 0.64 | 0.80 | TikTok-specific |
| Founder story | 0.92 | 0.78 | 0.85 | 1.33 | YouTube-specific |
| Product demo | 0.96 | 0.88 | 1.04 | 0.91 |
Below targetAbove target
Creative testing and performance analysis
Use creative patterns to guide your testing.
Asset-level reporting by hook, message, concept, creator, CTA, and format
Compare creative attributes to understand which elements contribute to performance across audiences and formats.
Questions for your creative performance review
- Which creative concept produced the most winners?
- Which message drove the lowest CPA?
- Which hook type performs best for each audience?
- Which creator profile works best for each product angle?
- Which static or video format should we test more?
- Which visual patterns are tied to better performance?
- Which ads are about to fatigue?
Shared reporting across functions
Align teams around the same performance data.
Creative analytics dashboards for performance, creative, and analytics teams
- Creative performance dashboards
- Asset-level reports
- Channel comparisons
- Label-based reports
- Fatigue reports
- Custom KPI views
Performance teams
Evaluate creative performance across accounts and channels to inform spend allocation.
Creative teams
Use asset and concept performance to prioritize briefs and iterations.
Analytics teams
Connect creative patterns to source-of-truth business metrics.
What should be included in the next creative performance report?
- Asset-level performance
- Channel comparisons
- Creative labels
- Your custom KPIs
Creative intelligence for enterprise reporting
Add creative context to performance reporting.
Creative reporting tool vs ad platform reporting
Ad platform reporting
Ad managers show- Campaign performance
- Ad performance
adds creative context, connected to your business metrics
- Report by creative asset, not only by campaign
- Use AI labels instead of manual naming conventions
- Connect ad platform data with BI, MMP, and first-party data
- Analyze creative performance across channels
- Find patterns by hook, message, concept, creator, and format
- Predict fatigue and get refresh recommendations
- Share reports with creative, performance, and analytics teams
- Ask questions directly to your creative performance data
Enterprise creative analytics and reporting use cases
Evaluate GetCrux for your paid media operation.
See how GetCrux connects your data sources and custom KPIs to asset-level creative reporting.
Discuss your data sources, reporting requirements, and creative workflow.
GetCrux helps high-spend enterprise growth, creative, and analytics teams unify creative performance data, build creative reporting workflows, and compare assets across channels using source-of-truth metrics.
Use GetCrux as your creative analytics platform, creative reporting platform, creative reporting software, creative performance analytics tool, or creative intelligence platform for enterprise paid media teams.
- Creative asset reporting
- Asset performance reporting
- AI creative analytics
- Ad creative analytics software
- Creative intelligence workflows
- Reporting by hook, message, CTA, format, concept, creator, and visual element