Creative Reporting Tool Know which ads drive revenue. And exactly why.

Connect every creative asset to ad, attribution, BI, MMP and first-party data. See what wins by hook, format and creator.

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GetCrux scans rotating skincare ad creatives, labels each hook, message, format and creator, and returns illustrative ROAS, CAC and CTR with a scale recommendation.
Skincare ad featuring a woman holding a skincare product near her face
  • HookQuestion-led
  • MessageVisible results
  • Format9:16 UGC video
  • CreatorOn camera · 25–34
ROAS · 7-dayNorthbeam
4.2x
CAC
$38
CTR
2.9%
Spend
$12.4k
ScaleTop 5%
Backed by YCombinator·Trusted by growth and creative teams at
Rocket Money
Noom
Rappi
Cloaked
SoFi
Jerry
+ several Fortune 1000s

Creative reporting customer results Success stories from the fastest-growing teams.

We’re able to find insights, convert to creatives and launch in days rather than weeks.Pulkit Gupta · Head of Marketing, Cloaked

Creative Reporting Software for Paid Media Teams Stop reporting on campaigns. Start reporting on creative.

GetCrux connects creative performance with the measurement data your business uses to make paid-media decisions.

  1. 01 · CampaignSpring glow · ProspectingROAS 2.1x
  2. 02 · Ad setUS · 25–34 · BroadROAS 2.3x
  3. 03 · AdSerum routine · v3ROAS avg 2.4x
  4. 04 · Individual attribute
    HookAcross adsROAS
    • Question-led4.2x
    • Benefit-led3.1x
    • Product-first1.9x

See which creative attributes perform best. Across your ads.

Answer the creative reporting questions that matter Make the budget call in minutes, not meetings.

  • Which ads should we scale, pause, or refresh?

  • Which creative concepts drive the strongest ROAS, CPA, and CAC?

  • Which ads are declining or showing fatigue?

  • Which patterns should influence the next creative brief?

Get these answers free Book a demo

Creative Reporting Dashboards, Custom Reports, and Visual Analysis Build the report your team actually reads.

Build reports around the question your team needs to answer.

Creative report · Skincare

Grid view

Detailed reporting across ads, metrics, and AI labels.

Creative Bucket view

Compare visually related groups of ads.

Graph view

Track creative variables and performance over time.

Filter by CampaignAudienceMarketLaunch periodCreative typePlatformCustom classification

Create reporting views for every stakeholder From media buyer to CMO. Everyone gets their view.

Customize metrics, groupings, filters, attribution windows and default views for every role.

MetricsROAS · CPA · Spend · CTR
Grouped byAd · Hook · Platform
Default viewGrid · 7-day click

Share reports across teams with the creative and performance context intact.

Creative-Level Ad Reporting by Hook, Message, Format, and Creator See exactly why an ad wins. Down to the hook.

GetCrux AI labels what appears in every ad, so you report on creative elements, not ad names or manual tags.

AI labelingEvery ad · every attribute
Ad & original name
Hook
Message
Format
Creator
CTA
tt_hook2_jen_NEW_use-this
Question-led
Visible results
9:16 UGC
Creator · 25–34
Shop now
FB_static_v3_final_FINAL
Product-first
Vitamin C glow
4:5 static
No talent
Learn more
Copy of Copy of testi_Q3
Social proof
Barrier repair
1:1 video
Customer
Shop now
bundle-offer-v2 (1)
Offer-led
Routine bundle
Carousel
No talent
Get offer
01Analyze
  • Hook
  • Message
  • CTA
  • Concept
  • Product angle
02Assess
  • Creator
  • Persona
  • Audience
  • Influencer demographic
03Compare
  • Format
  • Visual treatment
  • Setting
  • Background
  • Offer
  • Brand-intro timing
04Include
  • Ad copy
  • Campaign
  • Ad set
  • Platform
  • Landing page
  • Market
  • Custom fields
See your ads labeled, free Book a demo

Create a creative taxonomy that matches your strategy Your labels. Your logic. On every ad.

Define custom labels for messaging, audiences, visuals, formats and business-specific classifications.

Your taxonomy
MessagingPain pointSocial proof
AudiencesAcne-proneMature skin
Visual attributesTexture close-upBathroom
FormatsUGCStatic
Business-specificProduct lineSeason
Reuse across accounts Import existing label structures
Deterministic rules
SPRING_UGC_glow_v4
IF ad_name CONTAINS "_UGC_" THEN Format = "UGC"
Format · UGC

Exact naming or string logic, not only AI interpretation.

AI Creative Analytics and Performance Insights Ask why an ad won. Get the pattern, not just the number.

GetCrux combines creative attributes with performance data to find patterns, not just KPI changes.

Why do our winning ads differ from the underperformers?
Winners vs. underperformers
Winners ask a question in the first 2s8 of 10
Creator on camera, not voiceover7 of 10
Losers show the product after 5s6 of 10
Evidence · 3 ads
Copilot
Insights can incorporateCompany goalsBrand guidelinesPrevious experimentsCreative historyCompetitor adsAudience signals

Turn insight into the next creative decision Your next brief, written by your data.

Turn findings into the next angle, hook, script, storyboard, concept and creative brief.

  1. 01PatternFind the pattern
  2. 02PriorityPick the next test
  3. 03BriefBrief the team

Cross-Channel Creative Reporting for Meta, Google, TikTok, and YouTube One concept. Four channels. The full story.

The same concept performs differently on every platform. Compare it across your whole advertising mix.

Use the attribution model your team trusts Your source of truth. Not the platform's.

Connect independent attribution sources instead of relying only on native ad-platform reporting.

Same ads. Different winner.

Configure attribution windows
Source of truth
Native platform reporting only
Independent attributionAppsFlyer, Northbeam, Triple Whale, Adjust, Singular
Custom attribution models
MMM or MTA frameworks
Your KPIJudge creative on the business outcome your team actually uses.

Creative Performance Reporting for ROAS, CPA, CAC, and Custom KPIs Judge every ad on the KPI that pays the bills.

Build custom metrics from any numerator and denominator, as a percentage, decimal or currency.

Custom metric
NumeratorFirst-party revenue
DenominatorSpend
True ROAS3.12
%Percentage0.00Decimal$Currency
Fields from your stack
RevenueSpendInstallsTrialsSubscriptionsLTVD30 retention
Winning creative criteria
Acquisition · USCAC ≤ $45
Retention · AppD30 ≥ 25%

Separate success conditions per objective, attribution window, market and business model.

Keep reporting grounded in your source data Numbers your finance team won't argue with.

Define how creative is judged instead of treating every native platform metric as interchangeable.

  • Cross-channel normalization
  • Configurable attribution windows
  • Independent measurement sources
  • Deterministic taxonomy rules for exact business logic

Automated Creative Reporting, Alerts, and Ad Fatigue Detection Catch fatigue before it costs you.

GetCrux surfaces material changes automatically, so nobody has to dig through every report.

Delivered to email & Slack
Weekly creative reportScheduled delivery, every Monday 9am.
CPA up 34% on 3 adsMaterial change in creative performance.
2 ads entering fatigueRefresh window opens in ~3 days.
Fatigue reportRefresh window
Likely fatigued ad
Severity
Likely cause
Days active
Expected time until fatigueTime left
Testimonial cut
High
Frequency saturation
34
~3 days
Vitamin C static
Medium
Hook wear-out
21
~9 days
Find your fatigued ads, free Book a demo

Creative Reporting Tool ROI: Reduce Manual Reporting Time Less time in spreadsheets. More time on winners.

Spend less time pulling exports, aligning definitions and hunting for patterns by hand.

10 hrs Saved per media buyer, per week From one agency reporting workflow.
A media buyer's week
Manual analysis
  • Pulling exports
  • Aligning definitions
  • Manual pattern-finding
Shifted into
  • Research
  • Ideation
  • Creative iteration

ResultBetter calls on what to scale, refresh, test and build next.

Connect advertising and measurement data Every channel. Every source of truth. One view.

Combine creative labels with the performance data your team trusts, across every creative-led channel.

Advertising platforms
  • Meta
  • Google
  • TikTok
  • YouTube
  • LinkedIn
  • The Trade Desk
  • Criteo
  • AppLovin
  • Moloco
  • X
  • Custom / on-demand channels
getcrux.
Creative labels × trusted performance data
Measurement & data sources
  • AppsFlyer
  • Northbeam
  • Triple Whale
  • Adjust
  • Singular
  • Power BI
  • Tableau
  • Sigma
  • Snowflake
  • Databricks
  • Amazon S3
  • Postgres
  • Looker
  • Metabase
  • MMM
  • MTA
  • Custom first-party data sources

Enterprise Creative Reporting: Scale, Security, and Team Collaboration Ready for 100,000+ ads and your security review.

Report across accounts, campaigns, ad sets, platforms and creative taxonomies.

100,000+ Ads under deterministic taxonomies
Thousands analyzed across marketsMulti-account
  • Role-based access controls and permissionsFor shared creative reporting workflows.
  • Reusable taxonomies and reporting structuresAcross accounts within the same company.
  • SOC 2 compliance
    Encrypted in transit (HTTPS/TLS)Encrypted at restData deletion on requestRemove connected accounts & data
    Trust Center

Frequently Asked Questions About Creative Reporting Tools Questions, answered.

What is a creative reporting tool?

A creative reporting tool connects advertising performance to individual creative assets. It lets teams analyze results by

  • hooks,
  • messages,
  • concepts,
  • formats,
  • creators,
  • and CTAs,

rather than only campaigns and ad sets.

Can GetCrux report on ROAS, CPA, and CAC?

Yes. GetCrux can report on

  • ROAS,
  • CPA,
  • CAC,
  • CVR,
  • retention,
  • custom KPIs,

and other metrics connected through your advertising and measurement stack.

Can GetCrux compare creative performance across channels?

Yes. GetCrux supports cross-channel creative reporting across connected advertising platforms and can incorporate

  • independent attribution,
  • MMM,
  • MTA,
  • and first-party measurement data.

Does GetCrux require manual creative tagging?

No. GetCrux AI labels creative attributes automatically and supports

  • custom taxonomies,
  • imported label structures,
  • and deterministic rules for exact business logic.

Can teams customize their creative reporting methodology?

Yes. Teams can define

  • custom metrics,
  • attribution windows,
  • winning criteria,
  • creative taxonomies,
  • naming conventions,
  • and business-specific reporting rules.

See Which Creative Is Driving ROAS, CPA, and CAC Your next winning ad is already in your account.

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Find out what's winning in your ads

Drop your work email. The full report lands in your inbox.

  • Creative insights on your ads
  • Competitor insights
  • Social listening
  • 10 ads made for you
Run free scan Free · No ad account access · Report within 24 hours
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See GetCrux on your reporting stack

30 minutes with the GetCrux team.

  • Your channels & measurement sources
  • Your creative taxonomy
  • Your KPIs & winning criteria
  • Security & access questions
Book a demo Pick a time that works for you
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