Creative Reporting Tool Know which ads drive revenue. And exactly why.

Connect creative assets with advertising, attribution, BI, MMP, and first-party data. Then see performance by:

  • Asset
  • Hook
  • Message
  • Format
  • Creator
  • Concept
  • Channel
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Backed by Y Combinator · Trusted by growth and creative teams at

Rocket MoneyNoomRappiCloaked+ several Fortune 1000s

Creative Reporting Software for Paid Media Teams Stop reporting on campaigns. Start reporting on creative.

GetCrux connects creative performance with the measurement data your business uses to make paid-media decisions.

  1. 01Campaign
  2. 02Ad set
  3. 03Ad
  4. 04 · GetCruxIndividual asset ROASCPACACCVRRetentionCustom KPIs

Move beyond campaign and ad-set reporting to see which individual assets are driving ROAS, CPA, CAC, CVR, retention, and custom KPIs.

Connect advertising and measurement data Every channel. Every source of truth. One view.

GetCrux supports creative-led advertising channels and measurement sources so you can combine creative labels with the performance data your team trusts.

Advertising platforms
  • Meta
  • Google
  • TikTok
  • YouTube
  • LinkedIn
  • The Trade Desk
  • Criteo
  • AppLovin
  • Moloco
  • X
  • Custom / on-demand channels
getcrux.
Creative labels × trusted performance data
Measurement & data sources
  • AppsFlyer
  • Northbeam
  • Triple Whale
  • Adjust
  • Singular
  • Power BI
  • Tableau
  • Sigma
  • Snowflake
  • Databricks
  • Amazon S3
  • Postgres
  • Looker
  • Metabase
  • MMM
  • MTA
  • Custom first-party data sources

Answer the creative reporting questions that matter Make the budget call in minutes, not meetings.

  • Which ads should we scale, pause, or refresh?

  • Which creative concepts drive the strongest ROAS, CPA, and CAC?

  • Which ads are declining or showing fatigue?

  • Which patterns should influence the next creative brief?

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Creative-Level Ad Reporting by Hook, Message, Format, and Creator See exactly why an ad wins. Down to the hook.

GetCrux AI labels what appears in every ad, so teams can report on the creative elements behind performance instead of relying on inconsistent ad names or manual tags.

Ad names & manual tags
FB_UGC_v3_final_FINAL
tt-hook2-jen-NEW-use-this
Copy of Copy of static_Q3
AI labeled
Hook
Question-led
Message
Saves time
Format
9:16 UGC video
Creator
Founder · 30s
CTA
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  • 01AnalyzeCreative performance by hook, message, CTA, concept, and product angle.
  • 02AssessCreator, persona, audience, and influencer demographic.
  • 03CompareFormat, visual treatment, setting, background, offer, and brand-intro timing.
  • 04IncludeAd copy, campaign, ad set, platform, landing page, market, and custom fields.
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Create a creative taxonomy that matches your strategy Your labels. Your logic. On every ad.

Define custom labels for your messaging, audiences, visual attributes, formats, and business-specific creative classifications.

Your taxonomy
MessagingPain pointSocial proof
AudiencesNew parentsSMB owners
FormatsUGCStatic
Business-specificProduct lineSeason
Deterministic rules
IF ad_name CONTAINS "_UGC_" THEN Format = "UGC"

When an attribute requires exact naming or string logic, GetCrux can apply deterministic rules rather than relying only on AI interpretation.

Reuse taxonomies across accounts and import existing label structures across your company.

AI Creative Analytics and Performance Insights Ask why an ad won. Get the pattern, not just the number.

GetCrux combines creative attributes with performance data to identify patterns, not just KPI changes.

Copilot
  1. Why winners winUnderstand why winning ads differ from underperformers.
  2. What top ads shareFind common elements across top creatives.
  3. What to test nextSurface trends worth testing.
  4. Just askAsk questions in natural language instead of writing SQL or manually manipulating exports.

Insights can incorporateCompany goalsBrand guidelinesPrevious experimentsCreative historyCompetitor adsAudience signals

Turn insight into the next creative decision Your next brief, written by your data.

Use reporting findings to identify winning patterns, prioritize the next test, and inform messaging angles, hooks, scripts, storyboards, concepts, and creative briefs.

  1. 01Find the patternIdentify what your winners have in common.
  2. 02Pick the next testPrioritize by expected impact.
  3. 03Brief the teamAngles, hooks, scripts, storyboards and concepts.

Cross-Channel Creative Reporting for Meta, Google, TikTok, and YouTube One concept. Four channels. The full story.

The same creative concept can perform differently across platforms. GetCrux supports cross-channel creative reporting across your advertising mix.

CompareAssetsConceptsHooksMessagesFormats

Compare what works on Meta versus TikTok, Google, YouTube, and other connected channels while retaining the context of each platform and measurement methodology.

Use the attribution model your team trusts Your source of truth. Not the platform's.

Connect independent attribution sources instead of relying only on native ad-platform reporting.

Source of truth
Native platform reporting only
Independent attributionAppsFlyer, Northbeam, Triple Whale, Adjust, Singular
Custom attribution modelsBring in your own
MMM or MTA frameworksWhere they are part of the reporting methodology
Configure attribution windows
Your KPIEvaluate creative performance against the business outcome your team actually uses.

Creative Reporting Dashboards, Custom Reports, and Visual Analysis Build the report your team actually reads.

Build reports around the question your team needs to answer.

  • Grid view

    Detailed reporting across ads, metrics, and AI labels.

  • Creative Bucket view

    Compare visually related groups of ads.

  • Graph view

    Track changes in creative variables and performance over time.

Create reporting views for every stakeholder From media buyer to CMO. Everyone gets their view.

Customize metrics, groupings, filters, attribution windows, and default views. Create role-specific reporting for paid media, creative, analytics, executive, agency, and client stakeholders.

MetricsROAS · CPA · Spend · CTR
Grouped byAd · Hook · Platform
Default viewGrid · 7-day click
Filter by CampaignAudienceMarketLaunch periodCreative typePlatformCustom classification

Share reports and insights across teams without losing the underlying creative and performance context.

Automated Creative Reporting, Alerts, and Ad Fatigue Detection Catch fatigue before it costs you.

GetCrux automatically surfaces observations so teams do not need to manually analyze every report.

Delivered to you
Scheduled reportsSchedule report delivery through email and Slack.
CPA up on 3 adsAlerts identify material changes in creative performance.
Fatigue reportRefresh window
Likely fatigued ad
Severity
Likely cause
Days active
Expected time until fatigue
Testimonial cut-down
High
Frequency saturation
34
~3 days
Price-anchor static
Medium
Hook wear-out
21
~9 days

Fatigue reporting identifies likely fatigued ads, severity, likely cause, days active, and expected time until fatigue. This gives teams an earlier signal to refresh creative before performance weakens further.

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Creative Performance Reporting for ROAS, CPA, CAC, and Custom KPIs Judge every ad on the KPI that pays the bills.

GetCrux supports custom metrics built from numerator and denominator fields, with percentage, decimal, or currency outputs.

Custom metric
NumeratorFirst-party revenue
DenominatorSpend
New metricTrue ROAS
%Percentage0.00Decimal$Currency
Winning creative criteria

Set winning creative criteria using the metric and condition that matter to each campaign.

Acquisition · USCAC ≤ $45
Retention · AppD30 ≥ 25%

Configure separate success conditions for different campaign objectives, attribution windows, markets, and business models.

Keep reporting grounded in your source data Numbers your finance team won't argue with.

GetCrux supports:

  • Cross-channel normalization
  • Configurable attribution windows
  • Independent measurement sources
  • Deterministic taxonomy rules for exact business logic

Teams can define the methodology used to evaluate creative performance rather than treating every native platform metric as interchangeable.

Enterprise Creative Reporting: Scale, Security, and Team Collaboration Ready for 100,000+ ads and your security review.

100,000+ Ads under deterministic taxonomies Customers have used deterministic taxonomies across more than 100,000 ads and analyzed thousands of ads across multiple markets. GetCrux supports reporting across multiple accounts, campaigns, ad sets, platforms, and creative taxonomies.
  • Role-based access controls and permissionsTo support shared creative reporting workflows.
  • Reusable taxonomies and reporting structuresAcross accounts within the same company.
  • SOC 2 complianceData encrypted in transit (HTTPS/TLS) and at rest through cloud-provider-managed encryption. Customers can request data deletion and remove connected accounts and data.Trust Center

Creative Reporting Tool ROI: Reduce Manual Reporting Time Less time in spreadsheets. More time on winners.

10 hrs Saved per media buyer, per week One agency reporting workflow saved ten hours per media buyer per week.

GetCrux helps teams reduce the time spent pulling exports, aligning on definitions, and manually identifying creative patterns.

Before
  • Pulling exports
  • Aligning on definitions
  • Manual pattern-finding
Customer workflows shifted analysis time into
After
  • Research
  • Ideation
  • Creative iteration

The result is a reporting process that helps teams make better decisions about what to scale, refresh, test, and build next.

Frequently Asked Questions About Creative Reporting Tools Questions, answered.

What is a creative reporting tool?
A creative reporting tool connects advertising performance to individual creative assets. It lets teams analyze results by hooks, messages, concepts, formats, creators, and CTAs, rather than only campaigns and ad sets.

Can GetCrux report on ROAS, CPA, and CAC?
Yes. GetCrux can report on ROAS, CPA, CAC, CVR, retention, custom KPIs, and other metrics connected through your advertising and measurement stack.

Can GetCrux compare creative performance across channels?
Yes. GetCrux supports cross-channel creative reporting across connected advertising platforms and can incorporate independent attribution, MMM, MTA, and first-party measurement data.

Does GetCrux require manual creative tagging?
No. GetCrux AI labels creative attributes automatically and supports custom taxonomies, imported label structures, and deterministic rules for exact business logic.

Can teams customize their creative reporting methodology?
Yes. Teams can define custom metrics, attribution windows, winning criteria, creative taxonomies, naming conventions, and business-specific reporting rules.

See Which Creative Is Driving ROAS, CPA, and CAC Your next winning ad is already in your account.

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  • Creative insights on your ads
  • Competitor insights
  • Social listening
  • 10 ads made for you
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See GetCrux on your reporting stack

30 minutes with the GetCrux team.

  • Your channels & measurement sources
  • Your creative taxonomy
  • Your KPIs & winning criteria
  • Security & access questions
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