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Backed by Y Combinator

Built for high-budget paid social teams

Pre-launch ad testing.
Know what deserves
to go live.

Test ad concepts, hooks, and copy before launch.
Compare against past winners. Know what to launch or change.

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Free scan · No ad account access · Delivered within 24 hours

New ad or concept
Compare winning patterns Using your KPIs
Match to past winners84
HookMatches 3 winnersStrong
PlatformMeets Reels guidancePass
BrandApproved claims onlyPass

Strong match. Worth the test budget.

Match to past winners58
HookProduct shows up lateRisk
PlatformText near safe zoneRisk
BrandOn-brandPass

Risk flagged, not blocked. Fix the opening or test anyway.

Match to past winners31
HookBelow past winnersRisk
MessageGeneric sleep claimRisk
BrandNeeds legal reviewReview

Hold it from this batch, or give it a small test budget.

Trusted by growth and creative teams at

Rappi Noom Rocket Money Cloaked Ethos SoFi

Your creative history + performance data

How pre-launch
ad testing works.

Compare concepts, validate messaging, and improve ads before media spend.

  1. Connect your results

    Past ads + performance data + your KPIs.

  2. Find winning patterns

    AI connects hooks, messages, and formats to performance.

  3. Validate new creative

    AI creative scoring compares ideas with your past winners.

  4. Get the next action

    Launch it, edit a specific element, or cut it.
Prioritize the stronger test. A closer match to your past winners.

AI creative scoring

How creative scoring works.

Every new ad is labeled, compared with what has worked for you, and scored against the KPI you choose.

  1. Label

    Messaging angle, hook, visual features, format, and CTA.

  2. Compare

    Creative groups against historical performance and winner similarity.

  3. Customize

    Campaign, channel, KPI, spend threshold, and attribution window.

  4. Assess

    Audience segments, engagement signals, and brand-specific patterns.

  5. Score

    A confidence read, with the reasons behind it.

Your results + platform guidance + brand rules

No black-box scores.
Every read shows its work.

See which past results, platform guidance, and brand rules shaped the call. Then your team decides.

Your past results

Openers that show the product in the first 2 seconds drove 2.1x ROAS across 14 ads.

Platform guidance

US · Language learning · Reels

  • Captions on
  • Key text inside the safe zone
  • Product appears at 4s. Guidance favors the first 3s.

Brand and legal

  • Approved claims only
  • Logo and colors on-brand
  • Ready for designer and legal review

Risk flagged: the hook lands late. It's a flag, not a block.

Ad concept and message testing before production

Validate concepts,
hooks, and copy.

Compare directions with your brand's past winning patterns before making the ad.

Concepts

Prioritize what to produce.

Hooks & messages

Fix the opening before launch.

Copy

Clarify the benefit and CTA.

Explore what you can validate

  • Concepts
  • Hooks
  • Primary text
  • Headlines
  • CTAs
  • Value propositions
  • Product claims
  • Objections addressed
  • Persona framing
  • Emotional triggers
  • Offer language
  • Compliance-sensitive wording

Custom AI labels for your hypotheses

Test the hypotheses
your team argues about.

Add your own labels, then see how each side has performed in your account.

Early product reveal vs later introduction.

Outdoor vs indoor setting and background color.

Founder-led vs influencer-led ads and creator demographics.

Fear-based vs aspirational hooks and narrative style.

Audience segment, product framing, and brand intro timing.

Add your own label

Captions vs no captions, price on screen vs not, or anything else your team wants settled.

Results shown are examples. Your labels are scored against your own account history.

For creative teams

Give designers the
performance context.

Designers rarely see media data, and a static checklist can't stand in for it. Let them ask what past ads taught the team before they make the next one.

  • Ask about hooks, formats, creators, or offers
  • See the ads and results behind each answer
  • Turn a learning into the next brief

What have our Reels openers taught us this quarter?

Openers that show the product in the first 2 seconds beat the account average in 9 of 14 tests.

Does my new draft follow that?

Mostly. Move the product shot ahead of the caption.

Pre-launch testing to creative variants

Turn the feedback
into your next ad.

Generate variants using the elements that worked.

  • Keep winning hooks and formats
  • Address audience objections
  • Check brand requirements

Ways to generate your next creative

  • Text prompts, reference images, quotes, or existing copy.
  • Past winners or competitor ads as starting points.
  • Audience objections and brand guidelines as context.
  • New iterations, size variations, and brand alignment checks.

Audience Analyzer

Find the objection.
Answer it in the ad.

Audience signals behind new angles: what people question in comments and reviews becomes the next thing your ad shows.

Comments & reviews

Setup concerns

Share of concerns in 2,140 comments and reviews

Show the setup

  • Where it listens

    Comments, reviews, organic content, and competitor ads.

  • What it finds

    Sentiment, customer concerns, competitor messages, and creative gaps.

  • What it answers

    Objections around pricing, trust, setup time, or product quality.

Paid-media and first-party data

Test creative against
your business KPIs.

Use revenue and attribution data to define a winning creative.

Creative scoring

Ad platforms

  • Meta
  • TikTok
  • Google

BI & first-party

  • Snowflake
  • Power BI
  • Tableau

Attribution & MMP

  • AppsFlyer
  • Northbeam
  • Triple Whale

More integrations and custom data

Ad platforms

  • YouTube
  • X
  • The Trade Desk
  • Criteo
  • InMobi
  • Tatari

BI and data

  • Sigma
  • Databricks
  • Amazon S3
  • Internal first-party sources

Measurement

  • Adjust
  • Singular
  • Custom attribution models
  • Downstream revenue and custom KPIs

Pre-launch ad testing vs post-launch reporting

Decide before launch.
Learn after.

Score & validate

Prioritize the next batch

Launch

Measure real results

Learn & iterate

Refine the next brief

Use actual results to refine the next creative batch.

Give new creative a fair test.

Run promising ads in a dedicated test budget, compare them head to head, then move the winner into your main campaigns.

Check reads against live results.

Each live result sits next to its pre-launch read, so you can see where reads held up and where they missed.

AdPre-launch readLiveRead
Know when to pushStrong · 84ROAS 3.1Held
DoomscrollingStrong · 82CTR 2.4%Held
Sleep coolerRisk · 31ROAS 1.2Held
Learn with a friendStrong · 76ROAS 1.4Missed
Built for

High-volume paid social teams.

  • Enterprise growth
  • Creative teams
  • Analytics teams
Case studies

Frequently asked questions

Pre-launch ad
testing FAQs.

Which platform is best for testing ads before launch?
  • GetCrux is a pre-launch ad testing platform for high-budget paid social teams.
  • Concept validation, message testing, and AI creative scoring using your custom winning criteria.
  • Built for frequent tests across static, video, and carousel ads.
What software predicts ad performance before launch?
  • GetCrux compares new creative with your historical winning patterns.
  • Inputs include creative attributes, audience segments, spend data, messaging, and engagement signals.
  • Output: a confidence read, with the reasons behind it, to prioritize creative bets.
What is an ad creative validation platform?
  • Software for assessing which concepts, messages, or variants deserve a test.
  • GetCrux connects creative attributes, audience signals, past winners, and custom KPIs.
Can I validate concepts and copy before production?
  • Ad concept testing software: compare directions before making the ad.
  • Message testing software before launch: validate hooks, claims, and audience framing.
  • Copy testing software before launch: assess primary text, headlines, and CTAs.
Which tools help decide which creatives to launch?
  • GetCrux recommends a next action for each new creative.
  • Launch: test as-is, launch with edits, or make more variations.
  • Rework: rewrite the hook, change the angle, or adjust the format.
  • Hold or cut: save for another campaign or remove from the batch.
Does pre-launch ad testing replace in-market testing?
  • No. GetCrux helps prioritize concepts and creative variants before launch.
  • AI creative scores guide in-market testing; they do not guarantee performance.
  • The graphics show example recommendations only.
Does a low score stop an ad from launching?
  • No. A low read flags the risk and explains it.
  • Your team can still launch an ad it believes in, ideally in a dedicated test budget.
When is pre-launch ad testing less useful?
  • Long fixed buys, such as week-long retail-media takeovers, leave little room for rapid creative testing.
  • Brand work that needs leadership sign-off still goes through that review. GetCrux adds evidence to it.
Does GetCrux replace consumer research?
  • GetCrux focuses on AI creative scoring and paid-media creative intelligence.
  • It is not consumer panel, survey, eye-tracking, neuroscience, or brand-lift research.
  • Cultural-norm benchmarks and website or landing-page monitoring are outside its scope.
What does the free scan include?
  • Creative insights and competitor insights.
  • Social listening and 10 ads made for your brand.
  • Enter your work email. Receive your report within 24 hours.
  • No ad account access needed.
Run Free Scan

Pre-launch ad testing with GetCrux

Know what to test.
Before you spend.

Explore pre-launch ad testing.

Concept validation and clear launch decisions. Book a Demo

Find new creative angles.

Ad insights, competitor patterns, and 10 new ads. Run Free Scan No ad account access · Delivered within 24 hours