Built for high-budget paid social teams
Pre-launch ad testing.
Know what deserves
to go live.
Test ad concepts, hooks, and copy before launch.
Compare against past winners. Know what to launch or change.
Free scan · No ad account access · Delivered within 24 hours
New ad or concept
Compare winning patterns
Using your KPIs
Trusted by growth and creative teams at
Your creative history + performance data
How pre-launch
ad testing works.
Compare concepts, validate messaging, and improve ads before media spend.
-
Connect your results
Past ads + performance data + your KPIs. -
Find winning patterns
AI connects hooks, messages, and formats to performance. -
Validate new creative
AI creative scoring compares ideas with your past winners. -
Get the next action
Launch it, edit a specific element, or cut it.
Prioritize the stronger test.
A closer match to your past winners.
How creative scoring works
- Label: messaging angle, hook, visual features, format, and CTA.
- Compare: creative groups against historical performance and winner similarity.
- Customize: campaign, channel, KPI, spend threshold, and attribution window.
- Assess: audience segments, engagement signals, and brand-specific patterns.
- Score: confidence and an estimated probability of success.
Custom AI labels for your hypotheses
- Early product reveal vs later introduction.
- Outdoor vs indoor setting and background color.
- Founder-led vs influencer-led ads and creator demographics.
- Fear-based vs aspirational hooks and narrative style.
- Audience segment, product framing, and brand intro timing.
Ad concept and message testing before production
Validate concepts,
hooks, and copy.
Compare directions with your brand's past winning patterns before making the ad.
Hooks & messages
Fix the opening before launch.Copy
Clarify the benefit and CTA.Explore what you can validate
- Concepts
- Hooks
- Primary text
- Headlines
- CTAs
- Value propositions
- Product claims
- Objections addressed
- Persona framing
- Emotional triggers
- Offer language
- Compliance-sensitive wording
Pre-launch testing to creative variants
Turn the feedback
into your next ad.
Generate variants using the elements that worked.
- Keep winning hooks and formats
- Address audience objections
- Check brand requirements
1:1
4:5
9:16
Audience Analyzer
Comments & reviews
Setup concerns
Show the setup
Ways to generate your next creative
- Text prompts, reference images, quotes, or existing copy.
- Past winners or competitor ads as starting points.
- Audience objections and brand guidelines as context.
- New iterations, size variations, and brand alignment checks.
Audience signals behind new angles
- Comments, reviews, organic content, and competitor ads.
- Sentiment, customer concerns, competitor messages, and creative gaps.
- Objections around pricing, trust, setup time, or product quality.
Paid-media and first-party data
Test creative against
your business KPIs.
Use revenue and attribution data to define a winning creative.
Creative scoring
Ad platforms
- Meta
- TikTok
BI & first-party
- Snowflake
- Power BI
- Tableau
Attribution & MMP
- AppsFlyer
- Northbeam
- Triple Whale
More integrations and custom data
Ad platforms
- YouTube
- X
- The Trade Desk
- Criteo
- InMobi
- Tatari
BI and data
- Sigma
- Databricks
- Amazon S3
- Internal first-party sources
Measurement
- Adjust
- Singular
- Custom attribution models
- Downstream revenue and custom KPIs
Pre-launch ad testing vs post-launch reporting
Decide before launch.
Learn after.
Score & validate
Prioritize the next batchLaunch
Measure real resultsLearn & iterate
Refine the next briefUse actual results to refine the next creative batch.
Built for
High-volume paid social teams.
- Enterprise growth
- Creative teams
- Analytics teams
Frequently asked questions
Pre-launch ad
testing FAQs.
Which platform is best for testing ads before launch?
- GetCrux is a pre-launch ad testing platform for high-budget paid social teams.
- Concept validation, message testing, and AI creative scoring using your custom winning criteria.
- Built for frequent tests across static, video, and carousel ads.
What software predicts ad performance before launch?
- GetCrux compares new creative with your historical winning patterns.
- Inputs include creative attributes, audience segments, spend data, messaging, and engagement signals.
- Output: a confidence score to prioritize creative bets.
What is an ad creative validation platform?
- Software for assessing which concepts, messages, or variants deserve a test.
- GetCrux connects creative attributes, audience signals, past winners, and custom KPIs.
Can I validate concepts and copy before production?
- Ad concept testing software: compare directions before making the ad.
- Message testing software before launch: validate hooks, claims, and audience framing.
- Copy testing software before launch: assess primary text, headlines, and CTAs.
Which tools help decide which creatives to launch?
- GetCrux recommends a next action for each new creative.
- Launch: test as-is, launch with edits, or make more variations.
- Rework: rewrite the hook, change the angle, or adjust the format.
- Hold or cut: save for another campaign or remove from the batch.
Does pre-launch ad testing replace in-market testing?
- No. GetCrux helps prioritize concepts and creative variants before launch.
- AI creative scores guide in-market testing; they do not guarantee performance.
- The graphics show example recommendations only.
Does GetCrux replace consumer research?
- GetCrux focuses on AI creative scoring and paid-media creative intelligence.
- It is not consumer panel, survey, eye-tracking, neuroscience, or brand-lift research.
- Cultural-norm benchmarks and website or landing-page monitoring are outside its scope.
What does the free scan include?
- Creative insights and competitor insights.
- Social listening and 10 ads made for your brand.
- Enter your work email. Receive your report within 24 hours.
- No ad account access needed.
Pre-launch ad testing with GetCrux