Backed by Y Combinator
AI ad creative tagging,
linked to performance
Automatically tag every ad by hook, angle, CTA, format, creator, visual, message and offer. Then see which labels win.
- Tags ads across
- Meta
- TikTok
- YouTube
- + more
Results from GetCrux customers
Jerry's growth team swapped days of Meta ad analysis for a single prompt.
Read the case study Motion 7,600+ assetsGenerated in 4 months by a 3-person creative team testing on paid social.
Read the case study Cloaked Nearly halfof Cloaked's Meta purchases come from AI-generated ads, run by a 2-person team.
Read the case studyThe problem
An AI ad creative tagging tool that actually watches your ads
Most teams still read ads through ad names, manual spreadsheets or patchy creative notes. That's guesswork at scale.
- FormatStatic photo
- SettingOutdoor café table
- Product3-flavor lineup
- PaletteRed + cobalt
- CreatorNone, product only
GetCrux watches every creative and builds structured AI labels for what matters. Then you compare them against:
- Spend
- CAC
- CPA
- ROAS
- CTR
- CVR
- Hook rate
- Hold rate
- Custom KPIs
What we tag
What GetCrux tags
Every video, static, carousel and line of copy gets labelled across 15 creative dimensions, automatically.
- 01
Hooks
POV opener - 02
Messaging angles
Save time - 03
Offers
Free trial - 04
CTAs
Shop now - 05
UGC formats
Street interview - 06
Creator types
Founder-led - 07
Visual settings
Home kitchen - 08
Product moments
Unboxing - 09
Emotional triggers
FOMO - 10
Problem statements
“Can't sleep” - 11
Ad formats
9:16 video - 12
Creative concepts
Us vs. them - 13
Themes
Back to school - 14
Copy patterns
Listicle - 15
Brand and product placement
Logo in first 3s
Every format
Automated ad creative tagging across videos, statics, carousels, and ad copy
Whatever you run on Meta, TikTok, Google or YouTube, GetCrux sorts each asset into usable creative buckets.
- Video ads
- Static ads
- Carousel ads
- Ad copy
Then it ties those buckets to performance data, so you can see which creative labels produce winners.
Answer questions like:
- Street interview × Social proof High upside
- Founder-led × Free-trial offer Untested
- Outdoor setting × Problem hook Refresh a winner
Custom AI labels
AI ad analysis and tagging for hooks, CTAs, formats, and messaging
GetCrux analyzes the creative itself, not just the campaign name or ad name.
- Messaging angle
- Creator type
- Visual setting
- Background color
- Product placement
- Audience persona
- Script structure
- Offer type
- Compliance pattern
- + New label
- Busy parent 212 ads
- Student 148 ads
- Gym regular 96 ads
- + Add value
Tag got it wrong? Edit it. Your reporting stays aligned with how your team actually judges creative.
Asset-first metadata
Creative tagging without relying on naming conventions
Your creative metadata comes from the asset itself, not the campaign name, ad name or a naming convention.
- Meta
US_META_Prosp_Static_v4_FINAL - TikTok
tt-spark-mandarin-stump-0912 - Google
GGL_DG_Q3_orange_can_cut2
- Product: Mandarin can
- Setting: Agave garden
- Format: Static photo
- Palette: Orange + green
Analyze one creative across campaigns, compare themes, and build a reusable learning system from past tests.
Source of truth
Creative attribute tagging connected to source-of-truth performance data
Judge every tag with the metrics you already trust for spend and testing decisions, not just platform numbers.
Supported data sources
Ad platforms
- Meta
- TikTok
- YouTube
BI tools & warehouse
- Snowflake
- Tableau
- Power BI
- Looker
Attribution & MMPs
- AppsFlyer
- Northbeam
- Triple Whale
First-party data
- Custom attribution systems
- Your own KPIs
Then, inside GetCrux
- Edit labels
- Filter reports by tag
- Share views
- Compare every attribute against your metrics
Free brand scan
See what's inside your ads
Start with a free brand scan, or book a 30-minute walkthrough with the GetCrux team.
For growth, creative & performance teams
Ad creative classification software for paid media teams
Classify ads by format, concept, message, offer, creator, visual style, audience angle and more.
-
Performance teams
See which tagged assets drive efficient spend and make sharper allocation calls.
-
Creative teams
Know what to make next, based on patterns and winning elements.
-
Analytics teams
Connect creative metadata to downstream business metrics and attribution data.
-
Decision-makers
Use tags to decide what to scale, pause, refresh or test next.
The feedback loop
From creative tags to your next winning ad
Tagging only matters if it changes what you launch next. GetCrux turns tagged data into your next move.
Fueled by
- Past winners
- Competitor ads
- Audience comments
- Source-of-truth performance data
- 01
Tag every ad
- 02
Pattern analysis
- 03
Creative recommendations
- 04
Briefs & scripts
- 05
New ad concepts
Creative intelligence
GetCrux for ad creative classification and creative analytics
Searching for any of these? You're in the right place.
- Ad creative tagging tools
- Creative labeling software
- Creative attribute tagging software
- Ad metadata tagging software
- Creative analytics with AI tagging
- Creative intelligence platform with custom labels
Swap manual creative tagging for AI labels, performance-linked metadata and a repeatable way to learn from every ad.