Backed by Y Combinator
AI ad creative testing that predicts your next winner.
Test ad creatives, compare variants, and score new concepts against your past winners. Every result feeds the next brief, so your creative loop never starts from scratch.
- Free scan
- No ad account access
- Report in your inbox within 24 hours
Why it won Brand in first 3s Problem–solution hook
Trusted by growth & creative teams at
From the teams using GetCrux
We’re able to find insights, convert to creatives and launch in days rather than weeks.
GetCrux helps enterprise growth, creative, and performance marketing teams turn creative testing into a repeatable workflow.
Beyond dashboards
Test ad creatives with performance data, not guesswork
Most ad creative testing tools stop at dashboards. GetCrux goes deeper, linking every ad element to real performance.
- 01 Connect your ad accounts & data
- 02 AI watches & labels every ad
- 03 Labels link to CAC, ROAS & more
So you can finally answer:
Which hooks should we repeat?
Which messages should we stop testing?
Which ad concepts should we launch next?
AI Creative Analyzer
AI ad creative testing that explains why ads win
The AI Creative Analyzer breaks every ad into testable variables, groups similar ads, and shows what made the winners different.
Problem-solution hooks beat feature-led hooks
UGC with the brand in the first 5s wins more often
Fear-based messaging is fatiguing faster than trust-based
Losing variants shared a late product reveal
Free creative scan
Find out what’s winning in your ads. And for your competitors.- Free
- No ad account access
- Report in your inbox within 24 hours
Pre-launch creative testing
Score pre-launch creatives before spend goes live
Upload or generate new concepts, and GetCrux scores each one against your historical winners.
- Prioritize which ads to launch first
- Cut low-quality creative volume
- Check new ads against proven winning patterns
- Send stronger test batches to media buying
Predictive creative testing , built on what’s already working in your account.
- Similarity to proven patterns
- Messaging strength
- Visual structure
- Engagement signals
- Your custom criteria
Review takes longer than making the ad?
Find the angle with AI drafts. Shoot only the winners.
Score rough concepts against your past winners, then send only the strongest to brand review and production.
- 6 angles explored
- 2 sent to review & production
- Flags inform. They don’t veto.
Your ads all look alike?
Test new creative concepts, not 40 versions of one ad
GetCrux maps every ad you’ve run by angle, so the next batch fills the gaps.
are one idea: a drink on a table with feature-led copy.
Beyond A/B testing
Compare every creative variant by the elements that matter
Go beyond simple A vs. B. GetCrux labels every creative by these variables, plus custom AI labels for any hypothesis .
- Hook
- Headline & primary text
- CTA
- Offer
- Message angle
- Product feature
- Visual setting
- Talent or creator type
- Video length & pitch timing
- Static vs. video
- Audience persona
- Competitor-inspired concept
- Your custom AI label
- Logo in the first 3 seconds
- Blue backgrounds
- Founder-led videos
- Aspirational talent
- Product shots
- Region-specific offers
- CTA structures
Losing tests teach you nothing?
Every creative test ends with a lesson, win or lose
See A against B, the lift, and why. Then keep it, so nobody repeats the mistake.
One variable · Logo timing Does the logo belong in the first 3 seconds?
| A | B | |
|---|---|---|
| Conversion rate | 3.4% | 2.7% |
| CAC | $31 | $39 |
| Spend | $4.2k | $4.1k |
Debate settled: the early logo lifted conversion rate 26%. Saved with its labels for the next brief.
Won Logo in the first 3 seconds Early logo beat the end card
+26% CVRLost Late product reveal Shared by 4 of 5 losing variants
−19% CVRLost Fear-based hook Fatigued fast, so it’s off the next brief
9 days to fatigueToo early Blue background Not enough spend to call it yet
$580 spentProblem–solution UGC hooks +31% CVR vs. account average
Studio shot: strong CTR, weak CVR Near-winner. Add the price up front
Overhead static, still live CAC 42% over target for 6 weeks
Founder story Untested angle in your account
Media’s learnings never reach creative?
Turn creative testing into new ads, briefs, and scripts
The GetCrux AI Copilot turns what media sees into the brief, scripts, and variants your creative team starts from.
- Find what winners share
- Generate concepts from winners
- Write scripts from top hooks
- Fix near-winner creatives
- Recreate competitor ideas on-brand
- Plan your next creative sprint
Platform data only tells half the story?
Pick creative winners on business results, not platform metrics
Same four ads, ranked two ways. Add your own data and the winner can change.
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1
Overhead static 3.9x ROAS
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2
Studio shot 3.4x ROAS
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3
UGC morning 3.1x ROAS
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4
POV iced coffee 2.6x ROAS
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1
UGC morning $28 CAC
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2
POV iced coffee $33 CAC
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3
Studio shot $41 CAC
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4
Overhead static $52 CAC
The platform’s #1 ad was bringing in your most expensive customers.
Integrations
Compare ad creatives across Meta, TikTok, Google, and BI data
GetCrux connects to your ad platforms and data sources, so creative testing runs on the metrics your team trusts.
Ad platforms
- Meta
- TikTok
- YouTube
BI & analytics
- Snowflake
- Tableau
- Power BI
- Looker
Attribution & mobile
- AppsFlyer
- Northbeam
- Triple Whale
- Adjust
- Singular
Your own data
- Custom metrics
- Attribution models
- Funnel data
- KPIs
Cross-channel creative testing: compare one creative, format, or message across platforms.
AI ad testing tool · Creative optimization layer
Creative testing software for enterprise paid media teams
GetCrux is built for high-volume creative testing across Meta, TikTok, Google, YouTube, and other paid media channels.
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Cross-channel comparison
Across campaigns and channels.
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Ad variation testing
By hook, message, CTA, format, talent, and concept.
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Winning patterns
Spot winners and repeatable creative patterns.
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Every format
Static, video, carousels, headlines, copy, and CTAs.
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Custom win criteria
By campaign, market, platform, or KPI.
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Source-of-truth data
BI, MMP, attribution, and first-party data.
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Patterns into briefs
Briefs, scripts, and new creative concepts.
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See it on your own creatives
Book a Demo
Reporting
Share creative testing reports across teams
One shared view of what’s working, for creative, performance, analytics, and leadership teams.
- Custom dashboards & executive summaries
- Creative patterns next to source-of-truth metrics
- Trends by campaign, channel, brand & time
- Thousands of creatives across accounts
Before & after
Replace manual creative testing and naming-convention analysis
Swap error-prone manual work for GetCrux’s automated labeling and performance linkage .
Say goodbye to
- Spreadsheet-based creative reviews
- Manual tagging
- Naming-convention-based analysis
- Platform-only reporting
- Random creative iteration
- Subjective debates about why an ad worked
- Static dashboards that don’t say what to test next
With GetCrux, every creative is
- Searchable
- Labeled
- Comparable
- Tied to performance
FAQ
Frequently asked questions
What is an AI ad creative testing tool?
Software that labels the elements in every ad and links them to performance, so you can spot winners.
Can GetCrux score ad creatives before they launch?
Yes. GetCrux scores new concepts against your historical winners on patterns, messaging, visuals, and engagement.
Which ad platforms and data sources does GetCrux connect to?
Meta, TikTok, Google, YouTube, LinkedIn, plus BI and attribution tools like Snowflake, Looker, and AppsFlyer.
How is GetCrux different from creative reporting dashboards?
Dashboards show which ads won. GetCrux explains why, then turns those patterns into briefs, scripts, and tests.
Can GetCrux show why a creative test lost?
Yes. Every ad is labeled, losers included, so you can see which elements underperformers share and stop repeating them.
Do we need hundreds of ad variations to test creative well?
No. GetCrux helps you test genuinely different hooks, angles, and formats, then make on-brand variations of what wins.
Will my creatives and performance data be used to train AI models?
No. GetCrux never trains in-house or third-party models on your data, and only uses enterprise APIs that ensure this.
Get started
Build a repeatable creative testing workflow with GetCrux
Need an AI ad creative testing platform that predicts winners and tells you what to launch next? That’s GetCrux.
Book a demo to explore the AI platform