Backed by Y Combinator

AI ad creative testing that predicts your next winner.

Test ad creatives, compare variants, and score new concepts against your past winners. Every result feeds the next brief, so your creative loop never starts from scratch.

  • Free scan
  • No ad account access
  • Report in your inbox within 24 hours

Why it won Brand in first 3s Problem–solution hook

Trusted by growth & creative teams at

From the teams using GetCrux

We’re able to find insights, convert to creatives and launch in days rather than weeks.
Pulkit Gupta Head of Marketing, Cloaked

GetCrux helps enterprise growth, creative, and performance marketing teams turn creative testing into a repeatable workflow.

  1. 01 Evaluate launched creatives
  2. 02 Compare new variants
  3. 03 Score pre-launch concepts
  4. 04 Decide which creative variables to test next

Beyond dashboards

Test ad creatives with performance data, not guesswork

Most ad creative testing tools stop at dashboards. GetCrux goes deeper, linking every ad element to real performance.

  1. 01 Connect your ad accounts & data
  2. 02 AI watches & labels every ad
  3. 03 Labels link to CAC, ROAS & more

So you can finally answer:

Which variants are producing winners?

Which hooks should we repeat?

Which messages should we stop testing?

Which ad concepts should we launch next?

AI Creative Analyzer

AI ad creative testing that explains why ads win

The AI Creative Analyzer breaks every ad into testable variables, groups similar ads, and shows what made the winners different.

Then: Repeat Pause Refresh Isolate
Patterns found Fatigue · shifts · recurring winners
Hook

Problem-solution hooks beat feature-led hooks

Talent

UGC with the brand in the first 5s wins more often

Fatigue

Fear-based messaging is fatiguing faster than trust-based

Lesson

Losing variants shared a late product reveal

Free creative scan

Find out what’s winning in your ads. And for your competitors.
  • Free
  • No ad account access
  • Report in your inbox within 24 hours
Get a free scan

Pre-launch creative testing

Score pre-launch creatives before spend goes live

Upload or generate new concepts, and GetCrux scores each one against your historical winners.

  • Prioritize which ads to launch first
  • Cut low-quality creative volume
  • Check new ads against proven winning patterns
  • Send stronger test batches to media buying

Predictive creative testing , built on what’s already working in your account.

Review takes longer than making the ad?

Find the angle with AI drafts. Shoot only the winners.

Score rough concepts against your past winners, then send only the strongest to brand review and production.

  • 6 angles explored
  • 2 sent to review & production
  • Flags inform. They don’t veto.

Your ads all look alike?

Test new creative concepts, not 40 versions of one ad

GetCrux maps every ad you’ve run by angle, so the next batch fills the gaps.

Beyond A/B testing

Compare every creative variant by the elements that matter

Go beyond simple A vs. B. GetCrux labels every creative by these variables, plus custom AI labels for any hypothesis .

Creative variables
  • Hook
  • Headline & primary text
  • CTA
  • Offer
  • Message angle
  • Product feature
  • Visual setting
  • Talent or creator type
  • Video length & pitch timing
  • Static vs. video
  • Audience persona
  • Competitor-inspired concept
  • Your custom AI label
Got a hunch? Test whether these work better:
  • Logo in the first 3 seconds
  • Blue backgrounds
  • Founder-led videos
  • Aspirational talent
  • Product shots
  • Region-specific offers
  • CTA structures

Losing tests teach you nothing?

Every creative test ends with a lesson, win or lose

See A against B, the lift, and why. Then keep it, so nobody repeats the mistake.

Media’s learnings never reach creative?

Turn creative testing into new ads, briefs, and scripts

The GetCrux AI Copilot turns what media sees into the brief, scripts, and variants your creative team starts from.

  • Find what winners share
  • Generate concepts from winners
  • Write scripts from top hooks
  • Fix near-winner creatives
  • Recreate competitor ideas on-brand
  • Plan your next creative sprint

Platform data only tells half the story?

Pick creative winners on business results, not platform metrics

Same four ads, ranked two ways. Add your own data and the winner can change.

Integrations

Compare ad creatives across Meta, TikTok, Google, and BI data

GetCrux connects to your ad platforms and data sources, so creative testing runs on the metrics your team trusts.

Ad platforms

  • Meta
  • TikTok
  • Google
  • YouTube
  • LinkedIn

BI & analytics

  • Snowflake
  • Tableau
  • Power BI
  • Looker

Attribution & mobile

  • AppsFlyer
  • Northbeam
  • Triple Whale
  • Adjust
  • Singular

Your own data

  • Custom metrics
  • Attribution models
  • Funnel data
  • KPIs

Cross-channel creative testing: compare one creative, format, or message across platforms.

AI ad testing tool · Creative optimization layer

Creative testing software for enterprise paid media teams

GetCrux is built for high-volume creative testing across Meta, TikTok, Google, YouTube, and other paid media channels.

  • Cross-channel comparison

    Across campaigns and channels.

  • Ad variation testing

    By hook, message, CTA, format, talent, and concept.

  • Winning patterns

    Spot winners and repeatable creative patterns.

  • Every format

    Static, video, carousels, headlines, copy, and CTAs.

  • Custom win criteria

    By campaign, market, platform, or KPI.

  • Source-of-truth data

    BI, MMP, attribution, and first-party data.

  • Patterns into briefs

    Briefs, scripts, and new creative concepts.

  • See it on your own creatives

    Book a Demo

Reporting

Share creative testing reports across teams

One shared view of what’s working, for creative, performance, analytics, and leadership teams.

  • Custom dashboards & executive summaries
  • Creative patterns next to source-of-truth metrics
  • Trends by campaign, channel, brand & time
  • Thousands of creatives across accounts

Before & after

Replace manual creative testing and naming-convention analysis

Swap error-prone manual work for GetCrux’s automated labeling and performance linkage .

Say goodbye to

  • Spreadsheet-based creative reviews
  • Manual tagging
  • Naming-convention-based analysis
  • Platform-only reporting
  • Random creative iteration
  • Subjective debates about why an ad worked
  • Static dashboards that don’t say what to test next

With GetCrux, every creative is

  • Searchable
  • Labeled
  • Comparable
  • Tied to performance

FAQ

Frequently asked questions

What is an AI ad creative testing tool?

Software that labels the elements in every ad and links them to performance, so you can spot winners.

Can GetCrux score ad creatives before they launch?

Yes. GetCrux scores new concepts against your historical winners on patterns, messaging, visuals, and engagement.

Which ad platforms and data sources does GetCrux connect to?

Meta, TikTok, Google, YouTube, LinkedIn, plus BI and attribution tools like Snowflake, Looker, and AppsFlyer.

How is GetCrux different from creative reporting dashboards?

Dashboards show which ads won. GetCrux explains why, then turns those patterns into briefs, scripts, and tests.

Can GetCrux show why a creative test lost?

Yes. Every ad is labeled, losers included, so you can see which elements underperformers share and stop repeating them.

Do we need hundreds of ad variations to test creative well?

No. GetCrux helps you test genuinely different hooks, angles, and formats, then make on-brand variations of what wins.

Will my creatives and performance data be used to train AI models?

No. GetCrux never trains in-house or third-party models on your data, and only uses enterprise APIs that ensure this.

Get started

Build a repeatable creative testing workflow with GetCrux

Need an AI ad creative testing platform that predicts winners and tells you what to launch next? That’s GetCrux.

Book a demo to explore the AI platform